Stop budgeting. Start planning your cash flow instead!
30 December 2024If you are with a large multinational company, you may want to do both. But if you run a small services firm (marketing, technology, construction, civil engineering, training, consulting etc.), you don’t have time for both.
Budgeting helps you understand whether your company will we be profitable (in accounting terms) next year.
Cash flow planning helps you understand what will the balance of your company’s bank account be at any moment during the next X months.
If you deliver project-based services, it is quite likely that you might have cash shortage while having an accounting profit.
But it is highly unlikely that your business will be loss-making if it has a healthy cash flow. So focus on the cash flow!
Never done cash flow planning before or gave it up because doing it in a spreadsheet takes too much time?
Try Tailwind: by spending just 5-10 minutes per week you will be in full control, no matter how often project deadlines shift and other changes happen.